The value of design light elements in brand identity
One of the significant stages of vehicle’s design development is the lighting design. As a rule, exterior lights, both of them for the front and the rear take part into a group of elements that identify the brand of car. It’s means much in car design. Although, as practice shows, in term of the design is not always possible to achieve absolute originality. Sometimes one and the same subject may be differently interpreted and arranged. So, the designers changed the proportions, scale, transform and add additional elements to avoid coincidence.
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Common tendencies in car design (2015-2016)
Looking at the new concept and production cars of the global car makers in recent years we can notice the new image-plastic solutions in shaping and unusual design techniques, which are commonly included in cutting-edge trends. They enrich and supplement the so-called brand DNA.
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